Identify and explain the different cultural problems the company has faced in order to get into the

Yamaha Incolmotos create a means of transport in a country with such deficit at road level and mobility as Colombia, and lack of roads to provide sufficient security for users of motorcycles, it can represent a major cultural problem for a company like Yamaha.

Buyers of these means of transport dream of using his bike as advertising company proposes, however insecurity in the vias is what ends up being a problem for users and their families for the dangers they face.

Although the market segment for yamaha targets mostly young, the risk that their families face in a country like Colombia is much worse.

An example for this problem is "yamaha syndrome" in which states that the majority of accidents involving a motorcyclist, for this yamaha should work to create safer motorcycles that do not increase this cultural problem .

in some countries they have banned these means of transport to reduce accidents , limit or eliminate pollution motor theft.